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February 25, 2010 | General

Media Release

Edmonton International Airport achieves marketing excellence once again
EIA wins Americas heat of Routes’ Airport Marketing Awards

February 25, 2010 (Edmonton, Alta.)-Edmonton International Airport (EIA) was crowned the overall winner in the Routes Americas’ Airport Marketing Awards gala in Lima, Peru on February 15, 2010. This outstanding distinction places EIA on the shortlist for international recognition this September at World Routes 2010 in Vancouver.

In addition to the overall award, EIA won in the North American marketing award category, with Dallas/Fort Worth International Airport and Southwest Florida International Airport receiving high commendation.

“The Routes wins are significant because the nominations come directly from the airlines,” says Peter McCart, EIA’s Vice-President of Marketing & Business Development. “It demonstrates the strength of our relationships with the airlines and our overall commitment to growing Edmonton’s air service.”

“I would like to personally congratulate Edmonton International Airport on their achievement at this year’s Routes Americas Airport Marketing Awards,” says David Stroud, Deputy CEO of Routes Development Group. “The airport team submitted a very well-grounded presentation supporting their nomination.”

EIA has been no stranger to marketing and communications award wins.

Last year, and for the second year in a row, EIA was the recipient of one of the airport industry’s most prestigious awards:
Airports Council International-North America’s Peggy Hereford Award for overall Marketing and Communication Excellence. In addition to the Hereford award, EIA took honours in seven award categories, with four first place finishes including a big win for the popular Language of Speed destination marketing campaign.

The Language of Speed campaign was conceived in collaboration with Donovan Creative, which recently won eight Davey Awards from the International Academy of the Visual Arts and was honoured with a Small Business Owner of the Year Award by the Edmonton Chamber of Commerce.

PHOTO CUTLINE: Carol Hutchins, EIA’s Director of Air Service Development, receives the overall marketing award from Michael Berman, Vice-President, Commercial for Routes Development Group, at the Routes Americas’ gala in Lima, Peru on February 15, 2010.

About Routes:

  • Routes Regional events include Routes Americas, Routes Asia, Routes Europe, Routes CIS and Routes Africa.
  • World Routes – The World Route Development Forum – is the world renowned annual airline and airport networking event. Routes facilitates and encourages the role of airports in the development of air services through organizing global and region specific airline/airport networking forums. The 16th World Routes will be held in Vancouver from September 19-21, 2010.

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