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June 15, 2012 | General

Media Release

Metalsmiths Sterling™ opens first ever airport location at EIA

Edmonton, AB, June 15, 2012 – Metalsmiths Sterling™ and Edmonton International Airport (EIA) are excited to be opening the first Metalsmiths Sterling™ airport location, in the new Central Hall retail area at EIA. This store will house all of the brand’s collections of over 800 different pieces.

“We have record numbers of travellers going through EIA and the last 12 months have been our best ever,” says Myron Keehn, EIA Vice President of Commercial Development. “Our customers are continually asking for more shopping and dining choices, and today’s opening adds a whole new dimension to shopping here.  We’re making the airport a destination in and of itself.”

“There are so many pieces to choose from,” says Peter Konidas, “it is great to have all of these fabulous items in one place for our customers.  The Metalsmiths Sterling™ experience is one of luxury, unbridled quality and customer service. We’d like to thank Edmonton International Airport for being so supportive of local business. It is a great opportunity to be part of the future of the airport.”

Metalsmiths Sterling™ is the latest addition in EIA’s Expansion 2012 project.  A total of 34 retail outlets will be operating in EIA by the end of 2012.  Other new areas of EIA which will open later include a Central Tower (housing NAV Canada air-traffic control and administrative offices) in December 2012, and a 210 room Courtyard by Marriott Hotel, (developed by Platinum Investments Ltd.) connected to EIA in 2013. 

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Media Contact:

EIA                                                                       Metalsmiths Sterling

Chris Chodan                                                        Peter Konidas
Communications                                                    t: 780 454 0736

c: 780 700 3596                                                    e: metalsmiths@usa.net

e: cchodan@flyeia.com                                      

 

Backgrounder

Metalsmiths Sterling™

With quality that rivals that of the finest jewelry houses worldwide, Metalsmiths Sterling™ offers an enormous selection of modern, hand crafted sterling silver jewelry at prices to fit every budget.  The company began in 1998 when two brothers, both graduate gemologists and master fabricators from the Gemological Institute of America (GIA) decided to fuse their respective passions – gems and design, to form a luxurious, unique brand where women could find hand crafted, fashion forward sterling silver jewelry.

Metalsmiths Sterling’s items feature an array of all natural, premium grade stones cut to the highest standards.  In addition to mainstream gems such as diamonds, blue topaz and amethyst, they also utilize more unusual stones such as rutilated quartz, labradorite and prasiolite, in unique cuts that truly give the designs a one-of-a-kind look.  Some of the collections include Signature™, Panos K™, Ink™ and Marquise™ collections. 

•    Signature™ houses timeless classics, hand crafted in sterling silver and featuring all precious and semi-precious stones.  The elegant designs of this core collection never go out of style and can be enjoyed for years to come.

•    Panos K™ is inspired by the timeless beauty of European cities.  It brings together a combination of old world class and modern sophistication.  Its exquisite details create beautiful lines and texture reminiscent of the architecture that formed the great cities of the world.

•    Ink™ is an exclusive, one of a kind collection of edgy jewelry inspired by some of the world’s most brilliant tattoos.  These bold designs are definitely not for the meek.

•    Marquise™ features majestic designs in bold sizes.  Inspired by the world’s most legendary dynasties, this collection houses rings, necklaces and earrings encompassing gallant stone centerpieces in impressive sizes.