EIA unveils UNITE FOR MORE FLIGHTS
EIA unveils UNITE FOR MORE FLIGHT
Campaign harnesses the power of the people
May 26, 2011 (Edmonton, Alta.) – An energetic flash mob filled the Departures Level at EIA, ushering EIA’s new UNITE FOR MORE FLIGHTS campaign. The flash mob culminated with the unveiling of an 18-ft UNITE FOR MORE FLIGHTS statue that will be housed in the terminal for the next several weeks.
“This campaign picks up where Stop the Calgary Habit left off, “explains EIA Vice President of Strategy Peter McCart. “We were very successful making people aware of improved flight choices from Edmonton, but an old habit was hurting our chances for even better air service. UNITE FOR MORE FLIGHTS encourages the community to unite, take a stand, and make travel decisions that will benefit the Capital Region.”
Over the last year, Edmontonians chose to fly from their own airport more often, versus driving to Calgary to catch a flight. It is estimated that the Stop the Calgary Habit campaign helped reverse ‘the habit’ by about 28,000 trips.
“The momentum is growing and it demonstrates what people in this community can do when they set their minds to something,” said McCart. “Building awareness was the first step – but now we’re actually seeing people change – they understand that their travel purchase decisions can help build air service and they’re exercising their power to choose.”
“This campaign is all about people uniting for a common purpose. UNITE FOR MORE FLIGHTS reminds the community that every flight from Edmonton is a flight for Edmonton.”
In addition to today’s launch, the campaign will feature radio spots, TV program sponsorships, and integration into summer events and festivals. Visit flyeia.com for more details.