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August 08, 2008 | General

EIA tops North American airports with prestigious marketing honours

Overall award for excellence, four first-place finishes and one third-place finish

A powerful new brand and a punchy marketing campaign propelled Edmonton International Airport (EIA) to top spot at Airports Council International-North America’s (ACI-NA) “Excellence in Marketing and Communications Contest.”

EIA proudly secured the highest honour of the contest, the Peggy G. Hereford Award. This award is given to honour overall creativity and excellence in marketing and public relations among airports across North America. EIA competed with 62 airports from across the U.S. and Canada. The contest drew 300 individual entries.

“To be recognized as the best amongst such a group demonstrates that our brand, and our EIA team behind it, is truly outstanding,” says Reg Milley, EIA President and CEO. “Previous Peggy G. Hereford Award winners include Los Angeles, Denver and Seattle, and Edmonton International Airport is truly honoured to join that prestigious list.”

In addition to the Hereford Award, EIA placed first in four contest categories and third in a fifth category.

Winners’ Circle

• First Place: 2007 Annual Report, A New Day
• First Place: YEG YES Marketing Campaign
• First Place: YEG YES — Print Advertising (colour)
• First Place: flyeia.com website < www.flyeia.com>
• Third Place: Brand Launch Press Kit

In 2007, EIA placed first in the Partnering with Carriers category for the effective promotion of Air Canada’s non-stop flight between Edmonton and London, England. The airport also placed second in the Public Relations Campaign category for Careers Take Flight, a campaign which promotes job opportunities at the airport.

EIA, Canada’s fastest-growing major airport over the past two years, is committed to complete and effective customer service — “we’ll move you.”

For the official ACI news release, visit http://www.aci-na.org/news/2008_aug8